Check out our activations for the month of January, including our annual Lunar New Year Day celebration at our Soho store.

Senbird Tasting

• Sunday, January 12, from 1 to 3 PM
• Pearl River Mart at Soho

Join us for a tasting at our Soho store! Senbird will be pouring their exquisite Japanese tea.

Boba Sip and Paint with Tea and Milk

• Friday, January 17, from 6 to 8 PM
• Chelsea Market Lower Level in front of Pearl River Mart Foods
• Tickets available for purchase

Join Tea and Milk for a fun evening of drinks and painting! The ticket includes a large drink, canvas, and paint supplies. The event will take place in front of Pearl River Mart Foods on the lower level concourse of Chelsea Market.

Doosra Tasting

• Saturday, January 18, from 3 to 5 PM
• Pearl River Mart at Soho

Join us for a tasting at our Soho store! Doosra will be on hand with samples of their highly addictive snack mix. (Free to attend. Products available for purchase.)

Opening Reception: We Are Chinatown

• Tuesday, January 21, from 6 to 8 PM
• Pearl River Mart Gallery at Soho
• The event is free but registration is appreciated

Join us for the opening night of our next art exhibition in our Soho gallery. "We Are Chinatown: A Portrait of Our Community Rising Through Labor and Love" by renowned artist Amanda Phingbodhipakkiya is a poignant exploration into the resilience, transformation, and enduring spirit of the Chinatown community.

Lucky Ox Lemonade Sparkler Tasting

• Saturday, January 25, from 3 to 5 PM
• Pearl River Mart at Soho

Come by and try the unique flavor of Lucky Ox's chanh muối, a Vietnamese sparkling lemonade that's at once tangy, salty, and sweet. (Free to attend. Products available for purchase.)

Gordon & Li Li Book Signing

• Sunday, January 26, from 1 to 3 PM
• Pearl River Mart at Soho

Meet author Michele Wong McSween and get signed copies of her Mandarin language learning picture books, including a new edition of Gordon & Li Li: Celebrate Chinese New Year and brand new books, Gordon & Li Li: Celebrate Chinese New Year Coloring & Activity Book and Gordon & Li Li: All About Me. Free to attend. Books available for purchase.

Lunar New Year Day Lion Dancing

• Wednesday, January 29, from 4:30 to 6 PM
• Pearl River Mart at Soho

Help us ring in the Year of the Snake at our Soho store with an amazing lion dance performance from our longtime friends and partners, the Wan Chi Ming Dragon and Lion Dance. You'll also have the chance to sample exquisite Japanese tea from Senbird.

Learn more about all our upcoming events.