In Chinese culture, the God of Wealth, also known as the Money God or Caishen in Mandarin, is said to have the power to both grant wealth and take it away. He's honored especially during Lunar New Year to attract prosperity and protect existing assets. 

Each Money God set includes:

• A red and gold outfit with belt (one size fits most)
• A gold decorated head piece
• Long beard
• Shoes (men's size 8 only)
• A gold ingot
• A scroll