NBC News: Historic Pearl River Mart Reopens to Bring 'Cross-Cultural Joy' to NYC

Our president Joanne Kwong spoke to NBC News about the long history of Pearl River, the surprising suspicions it raised (Mr. Chen, who was visited by the FBI about twice a month, agreed to speak with them but only over dim sum, his treat), and how it broke down barriers.

She also talked about the store's temporary closing after a quintuple rent increase — and its resurgence as a bringer of cross-cultural joy.