Welcome to SoHo!
Our new SoHo flagship location is officially open!
We kicked off May and AAPI Heritage Month by opening the doors to our newest flagship store at 452 Broadway for the first time. We admit it was bit of a mad dash to get there as we closed up shop in TriBeCa/Chinatown, moved our goods and furnishings, and worked hard to set up a beautiful space. But we did it, and were so happy to see friends and fans come out to celebrate with us.
Here are some highlights!
VP Wilkie Wong and founder Mr. Chen move the first goods into the store
Vadim Rabinovich installs a lightbox
An early visit from Pearl River friend Carol Lim of Opening Ceremony
Caroline models our commemorative tote bag
A visit from toy designer Sucklord
Plantiful Plate author Christine Wong and daughter
Grayson Chin, Prisca Choe, Joanne Kwong, and Melissa Ip
Justin Theroux and Nicholas Heller
Justin Theroux with owner Mrs. Chen
We're open every day between 11 a.m. and 7 p.m., and are located at 452 Broadway between Grand and Howard Streets. See you soon!